Marketing for electricity providers is quite specific. People don't like to delve into kilowatt-hour prices calculated to three decimal places, and the difference between competitors rarely feels big enough to bother switching. This means you have to find another way to reach people’s minds, hearts – and sockets. That's why I teamed up with Enefit Latvia to help them tell their story in a new way.
The new approach is simple, friendly, and at moments even a little awkward – in a disarming way. Small everyday truths where you can recognise yourself, your habits, your little daily mishaps – and at the same time feel that Enefit is one of your own, someone who understands you, accepts you, and respects you as you are. In other words – you might be a good match! Here’s part of the wider campaign: a series of short videos for TV and online media.
Concept, creative direction, and copywriting.