Ezerjugla is a new housing project which emerges right on the coast of Lake Jugla on the outskirts of Riga. We created the name, branding and then got to the challenge – how to make the introduction campaign of the project, which is in the actual construction stage, and none of the apartments are available for photo session yet. But as you can see, we handled this obstacle quite well and created inviting communication which already has resulted in many early reservations.
Concept, naming, art direction, and design.
