In 2024, the International Chess Federation will celebrate its 100th anniversary. To commemorate this milestone, we have created a visual identity, along with the concept A Century of Chess. The logo is based on the main element of the game, the chessboard, and all the visual materials will help tell short stories about the most interesting events in the chess world over the last hundred years. This case will be updated by the end of 2024.
Concept, art direction, and design.