Latvijas Finieris is a leader in modern and customer-oriented birch wood solutions in Latvia and beyond. However, many people still associate the company only with basic plywood products and materials. To change this, we created a campaign that reveals the potential of giving birch logs a second life.
As it turns out, Latvijas Finieris is even producing parts for oil tankers and the Mezaparks Song and Dance Festival stage using Latvian plywood! The message is supported by the simple and memorable slogan: 'Let the birch do the work.'
Concept, copywriting, and art direction.
