As we know, LinkedIn is a place where everyone wants to appear confident and competent. However, believe it or not, even outwardly dazzling CEOs and other top-level executives are often plagued by a great deal of doubt, fear, and anxiety.
Two years ago, we created a small campaign aimed precisely at this niche audience, targeting their discomfort and bringing to the surface the feelings that this polished crowd quietly experiences in their professional daily lives. The campaign was so successful that this year we are continuing the series, adding new storylines that once again ask – isn’t it time to finally “cure” all of this?
And the remedy is excellent. SSE Riga Executive MBA – a powerful program designed specifically for top-level executives to overcome mindset barriers that hinder growth and to fill in gaps in missing skills.
Concept and creative direction.