During COVID-19 pandemic, this idea started as open-source design files – simple and witty "Stay Home" A4 posters anyone could download and print on their home printer to put in their staircase for their neighbor's awareness. Gradually these messages were picked up and found all around Riga on digital screens. They were shared on social media, printed on T-shirts, tote bags, and cars, highlighted in the magazine Ir, and even tweeted by our Minister of Foreign Affairs. All this with zero budget and literally just a couple of hours of invested time creating them. 
Concept, copywriting, and design.