In the summer of 2023, Latvia celebrated the XXVII Nationwide Latvian Song and XVII Dance Festival. The image campaign "Mazi mirkļi, lieli svētki" was created for Swedbank, one of the main sponsors of this event, in collaboration with Deep White and Wrong Digital. The idea is simple yet profound: such a grand festival is, in reality, the accumulation of countless small moments and emotions experienced by participants.
Concept and creative direction.